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Red Meat, Green Facts

The Australian red meat industry is not just ‘green’ in our care for the environment – we are sustainable, we care for our livestock and play an important role in Australian communities and global nutrition.

We’re constantly striving to improve animal welfare, so that our cattle, sheep and goats are healthy and happy and produce red meat of the very best quality, that is naturally high in protein and essential nutrients.

The environment

Caring for the environment is essential for sustainable, profitable red meat businesses now and into the future.


Nutrient-dense Australian red meat is an important part of a healthy diet. Red meat is a great source of protein, iron, zinc and essential nutrients.

Animal welfare

Australian red meat is so good because our animals get the best care. Our cattle and goats, sheep and lambs are treated humanely and ethically from the paddock to the plate.

Australian Industry

A lot of Australia’s land is ideally suited to red meat production, and the red meat industry supports thousands of Australians and their communities.