Resources

These resources are available for public use and we encourage you to share these through your own social media platforms and any other communications channels.

You may credit MLA if you wish but this is not necessary. Please use the hashtag #RedMeatGreenFacts when posting or sharing on social media.

Download a graphic on your mobile device hold your finger down on the image and select "Add to photos"  or "Share" if you want to share it directly.

To download on a desktop or laptop computer click on the image and it will download.

Environment

Land use  The Australian red meat industry will be carbon neutral by 2030 51.4% reduction in carbon footprint Australian lamb is climate neutral

Greenhouse gas comparison by sector Water reduction in beef production driving emits twice as much as eating red meat Natural feed additives reduce methane emissions 

Nutrition

Red meat is low in salt and nutritious  Spot the different - red mest vs.plant based fake meats Red meat has 12 essential nutrients Red meat and plant-based fake meats are not nutritionally interchangeable

1 in 5 women are iron deficient World leading beef quality 7-12 month olds need more iron than their dads Australian red meat is 100% homegrown (unlike plant-based fake meats)

Animal welfare

Five freedoms animal welfare Australian sheep sustainability framework is tracking animal welfare  Australian Beef Sustainability Framework tracks animal welfare Australian red meat is ethically produced

The Australian industry

The Australian red meat industry uses three elements to track livestock Australian leads the world in meat safety and traceability Australian red meat is ethically produced, safe and high quality  Almost half a million people are employed by the Australia red meat industry

Animated explainer videos

The first of a series of themed animations being produced to debunk myths about the environmental impact of red meat production in Australia.

To share this video click the three dots in the top right hand side of the video and select 'Share'.

How can livestock be a part of the climate solution? The natural carbon cycle explained.

Methane is part of a natural, or biogenic, carbon cycle where the methane breaks down into CO2 and water after about 12 years. The grass then absorbs the CO2 through photosynthesis, cows eat the grass and the cycle continues.

This animation shows how the environmental impact of methane emissions from cows is fundamentally different to the carbon dioxide from fossil fuels.

Plant-based fake meat

Plant-based fake meat tries very hard to mimic real meat but how is it actually made? 

Generally, these products come from a plant source like soybeans or wheat. The plant goes through extensive processing to extract protein isolates which are then added to other concentrates and thickeners. Oils, colouring, flavours and other food additives are then included to make it look and taste more like meat.

Plant-based fake meats are ultra-processed, manufactured foods that are not nutritionally interchangeable with natural, nutritious and sustainable Australian red meat. 

Global Meat Alliance (GMA) infographics

UNFSS Activation Kit for the Global Meat & Livestock Sector.  This Activation Kit has been funded by MLA with the intention of it being leveraged by as many in the global meat & livestock sector as possible. The Kit contains social copy and imagery that any individual or organisation can download and use across their own social networks and internal & external communications.

We're all in this together  On ambition  Our shared vision

Together we can have a positive impact Livestock can have a positive impact on global warming Livestock covert food we can't eat into nutritious protein

Animated infographics

To share these videos click the three dots in the top right hand side of the video and select 'Share'.

  

Producer videos

The Good Meat producer videos tell the stories of Australian red meat and livestock producers, their commitment to animal welfare and sustainability and the nutritionally rich protein they produce.

Visit goodmeat.com.au/producers to see more producer stories.

Darren Hamblin, Strathdale Wagyus

Darren Hamblin loves what he does. He knows that cattle producers in Australia have a bigger part to play in the climate change solution than most people realise.

He and his family are raising around 6,000 wagyu cattle in central and southern Queensland. They love the farming lifestyle and the animals in their care.

Watch more videos from Strathdale Wagyus

Barb Madden, Smithfield Cattle Company

For Barb Madden, the wellbeing of the cattle in their care at Smithfield Cattle Company is as important as the wellbeing of her family.

Ensuring the cattle are healthy and free from distress, have a clean, calm and sheltered environment with plenty of good feed; and the company of their mates is of paramount importance to Barb and all of the staff at Smithfield.

Watch more videos from Smithfield Cattle Co.

The Coffey family

First generation farmers Adam and Jacynta Coffey sleep pretty soundly knowing that they are creating a better environment on their 2,500 ha beef property near Miriam Vale, in central Queensland.

Firm in the belief that environmental responsibility goes hand in hand with productivity they know that if the land, the soil, the pastures and the cattle are thriving, then the environment and the bottom line will both be in great shape.

View the longer sustainability case study.

Watch more videos from the Coffey family

Stuart Austin, Wilmot Cattle Co.

Restoring the ecological health of the cattle properties they manage for Wilmot Cattle Company in Northern NSW, is a passionate focus for Stuart Austin, Trisha Cowley and their young family.

View the longer sustainability case study.

Watch more Wilmot Cattle videos

Stu and Erica Halliday, Ben Nevis Angus

Ben Nevis Angus is a family-run beef property located in the in the high, cold country of Walcha in northern NSW.

Fifth generation graziers Stu and Erica Halliday are determined to leave the land in a better state for the next generation and are committed to regeneration.

View the longer sustainability case study.

Watch more videos from Ben Nevis Angus

Melinee Leather

Central Queensland beef producer Melinee Leather is an industry leader and sustainability advocate. Producing organic and humane certified beef, Melinee and her husband Robert are passionate about animal wellbeing and natural grass fed beef.

View the longer sustainability case study.

Watch more videos from Melinee Leather

Videos

Videos developed by third-party organisations.

Cattle and the Biogenic Carbon Cycle

Rethinking Methane

Greenhouse Gas emissions and warming: Stock Gas versus Flow Gas

Correlation (not causation) between red meat consumption and health risk

The scientific reality of meat and human health